Power Purpose Plan: Fund Development Learning Series 2025

March 5 - August 26, 2025

The Paso del Norte Community Foundation (PdNCF) presents the Second Annual Power, Purpose, Plan: Fund Development, a transformative workshop series led by Dr. Andrea Tawney of ATawney Consulting LLC.

With over 20 years of experience, Dr. Tawney has successfully guided advancement teams and driven philanthropic investments across the region and beyond. This six-session series is designed to empower nonprofit leaders with the knowledge and tools to elevate their fundraising strategies to new heights.

Information Session

Date: March 7, 2025
Time: 9:00 AM – 10:00 AM
Location: Paso del Norte Community Foundation, 221 N. Kansas, 19th Floor
Parking: Available at the covered garage on the corner of Mills & Kansas (please bring your ticket for validation).

Workshop Dates & Times

April 15 & August 26 – 8:30 AM to 10:30 AM
May 13, June 3, July 15, August 7 – 8:30 AM to 10:15 AM

What to Expect

  • Gain expert insights into the fundraising cycle
  • Learn best practices to maximize fund development potential
  • Collaborate with trusted nonprofit peers in an immersive learning environment
  • Develop a strategic, actionable fundraising plan

PdNCF is committed to investing in nonprofit organizations by providing training and resources to help leaders navigate complexities and deploy effective fund development strategies. Power, Purpose, Plan is more than a workshop—it’s a collaborative experience designed for CEOs, Executive Directors, and Fund Development staff ready to take their fundraising efforts to the next level.

Applications for the Second Cohort NOW OPEN - Apply Here


Series Schedule

April 15 8:30 - 10:30 AM

Donor Identification Workshop

This session focuses on optimizing your organization's outreach strategy. Learn to leverage your existing team, from annual and major donors to esteemed board members, while also tapping into untapped potential and influencers. Nonprofit leaders will identify prospective supporters, gain valuable insights into the role of board members and development councils, and understand ROI. 

May 13 8:30 - 10:15 AM

Donor Qualification Workshop

This session focuses on understanding your donors and prospects, identifying the ideal individuals to facilitate introductions, provide tours, and create engaging opportunities aligned with your mission. Nonprofit leaders will master the art of active listening and translating insights into meaningful stewardship practices that complement cultivation efforts. 

June 2 8:30 - 10:15 AM

Donor Cultivation Workshop

This session focuses on understanding the relationship between stewardship and cultivation, ensuring each interaction holds purpose and meaning. Nonprofit leaders will delve into the realm of events and strategic planning, recognizing their potential to amplify your mission, purpose, and impact.

July 15 8:30 - 10:15 AM

Donor Solicitation Workshop

This session focuses on exploring the strategic nuances of making the ask, ensuring alignment with donor expectations and avoiding surprise requests. Nonprofit leaders will learn to embrace fear as a motivator rather than a hindrance, by honing your skills through practice, crafting an ask that eloquently communicates your organization's mission, purpose, and impact, and harnessing the transformative power of storytelling. 

August 7 8:30 - 10:15 AM

Donor Stewardship Workshop

This session focuses on discovering the true superpower of stewardship. Nonprofit leaders will unravel the strategic elements embedded within every stewardship initiative, as well as understand the strategies for stewardship within corporate/business contexts versus individual relationships.

August 26 8:30 - 10:30 AM

Graduation & Celebration

Celebrate your evolution as empowered fundraisers who inspire transformative impact and investment for their critical mission that advances our community! 

Dr. Andrea Tawney

Owner and President of ATawney Consulting, LLC

Dr. Andrea Tawney

Dr. Andrea Tawney is owner and president of ATawney Consulting, LLC. As a female, Hispanic and veteran-owned business, she is proud to focus her talents and expertise on organizations that lift their communities with sustainable and collective impact. Dr. Tawney provides strategic planning for fund development growth and campaign feasibility of non-profits as well as the facilitation of board vision planning for corporate and private foundations.

In her role as Vice President for Texas Tech Health El Paso she oversees marketing and communications and fundraising. She has built a team of strong leadership that has transformed philanthropic giving and expanded the visibility of Texas Tech El Paso’s mission by growing strategic marketing, partnerships and community engagement. In 2023, she and her team announced a historic gift of $25 million to establish the first comprehensive cancer center in West Texas. Before joining Texas Tech El Paso, Dr. Tawney served as New Mexico State University Foundation’s President. Under her leadership, the foundation launched the most ambitious cash campaign in the system’s history. Within five years, her team raised more than $100 million.

In 2016, Dr. Tawney was named one of Albuquerque Business First’s 40 under Forty and a 2019 Women of Influence. In 2022, she received Diversity Journal’s Women Worth Watching in Leadership International Award and in 2023 was honored as El Paso Inc.’s Woman of Impact.Dr. Tawney is a proud Air Force veteran and earned a Ph.D. from Texas Tech University. She holds a Master of Education and a B.A.S. from Northern Arizona University. She serves on a number of regional boards and the National Advisory Council for Foundations, Inc.

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