November 11, 2019

More than $2.5M headed to local nonprofits organizations after first day of Early Giving

New, more ambitious goal set; Thousands of dollars of incentive prizes still available

Following an unprecedented outpouring of charitable giving, the Paso del Norte Community Foundation has announced an ambitious new goal for El Paso Giving Day.
The organization is challenging members of the community and local businesses to help nonprofits raise a total of $3 million for the El Paso Giving Day campaign, which runs through 11:59 pm Thursday, November 14.
“Yesterday, El Pasoans gave twice as much on the first day of early giving as they’ve given in the entire history of El Paso Giving Day, which started in 2016,” said Tracy Yellen, CEO of the Paso del Norte Community Foundation. “Add to that the generous support of Walmart’s $1 million match and we’re confident that the business community, nonprofit organizations and their supporters are poised to make even more history and meet the new $3 million goal.”
Walmart will match the first $1 million given to qualifying nonprofit organizations yesterday. Because of the speed at which El Pasoans gave, that cap for matching funds has already been met.
Other interested businesses who would like to add matching funds to this unprecedented philanthropic movement should contact the Paso del Norte Community Foundation at (915) 544-7636.
“El Pasoans have again answered the call to big-heartedly help their friends and neighbors,” said Todd Peterson, Walmart vice president and regional general manager. “We’re inspired by their generosity and resilience and we know that working together this community can reach the new goal which has been set before it. We are thrilled to have helped create momentum for El Paso Giving Day with Walmart’s million dollar match challenge and invite others to continue the effort and help take El Paso Giving Day to an even higher level.”

By the Numbers
Early Giving Donations: $1,621,044
Walmart Match: $1,000,000
Current Total: $2,621,044
*Preliminary figures as of 2:45 on November 8, 2019

Updated Total Goal: $3,000,000
**Total donations between now and 11:59 p.m. on Thursday, November 14

A running tally of donations and matching funds is available at

Nonprofits receiving donations so far: 158
Nonprofits qualifying for Walmart Matching Dollars: 103
Nonprofits reaching the $50,000 cap for Matching Funds: 6
Unique Donors: 1,0321
Total Gifts: 1,321
*Preliminary figures as of 1:30 p.m. on November 8, 2019

El Paso Giving Day will take place on November 14. The Early Giving period runs through November 13. Thousands of dollars in incentive prizes are available for nonprofit organizations who receive meet incentive prize challenges slated for  November 14 including “power hours” and “most unique donors.”
This year, El Paso Giving Day is just the beginning. Walmart will donate an additional $500,000 to qualifying nonprofits in celebration of volunteerism through El Paso Giving Time which runs from November 15 to December 31.
For more information on El Paso Giving Day and El Paso Giving Time, please visit Follow El Paso Giving Day on Facebook at or on Instagram at

About El Paso Giving Day
El Paso Giving Day is part of the Paso del Norte Community Foundation’s Community of Philanthropy.  Since its inaugural year in 2016, members of our community have contributed approximately $700,000 to nearly 200 non-profit organizations throughout our community.  The region’s only community-wide day of charitable giving is held annually in November and accepts donations as small as $10. With the support of local and national organizations, including the Meadows Foundation, El Paso Electric, Hoy Family Auto, Microsoft, Las Palmas del Sol Healthcare and United Healthcare, El Paso Giving Day incentivizes participating non-profit organizations to raise even more money to support their missions through generous matching funds and friendly competitions

In addition to helping El Paso nonprofits raise much needed funds by matching up to $1 million the monetary contributions made through the El Paso Giving Day campaign, Walmart is celebrating the El Paso community’s spirit of volunteerism by awarding up to $500,000 in grants through an El Paso Giving Time initiative, created in collaboration with the Paso del Norte Community Foundation. For more information, visit El